About Us

Travel Paso is the official destination marketing organization (DMO) for Paso Robles, CA. Travel Paso leads the tourism community in the Paso Robles region through marketing, branding, and selling Paso Robles to our visitors; advocating for our tourism ecosystem; and sharing critical industry data.

Leading the destination in both marketing and management, Travel Paso promotes the community as an attractive travel destination and enhances its public image as a dynamic place to live and work. Through the impact of travel, the organization strengthens the economic position of tourism, supports business opportunities, and enhances residents' quality of life.

Such organizations are essential to the economic and social-well being of the communities they represent, driving direct economic impact through the visitor economy and fueling development across the entire economic spectrum by creating familiarity, attracting decision makers, sustaining air service and improving the quality of life in a place. Destination promotion is in fact a public good for the benefit and well-being of all; an essential investment no community can afford to abate without causing detriment to the community’s future economic and social well-being.

Strategic Direction 2023 - 2025

Our Vision: A flourishing Paso Robles community with authentic and welcoming experiences for visitors and residents alike.

Our Mission: Travel Paso markets strategically, initiates collaboration, and champions the region.

Our Values: